Why Salesforce is the #1 CRM for growing businesses (2024)

Salesforce is the #1 intelligent CRM platform for businesses of all sizes. Recognized by industry analysts and by leading user review organizations as the market leader for CRM technology, Salesforce provides out-of-the-box solutions that let growing businesses easily implement cutting-edge technology and connect all of the solutions that are important to them. On average, customers using Salesforce CRM have seen 38% faster decision-making, a 25% increase in revenue, and a 35% jump in customer satisfaction.*

Why Salesforce is the #1 CRM for growing businesses (1)

Focus on customer success.

Salesforce was founded on a simple principle: to help our customers succeed. That principle has formed the basis of our business model, underscoring a culture of constant innovation throughout our organization. We’ve built an entire ecosystem around customer success and packed it with teams of customer success managers, program architects, a broad network of partners and independent software vendors, and a vibrant and active Success Community.

What's more, we work with you to keep delivering value, even as your business grows and changes. From our customer success managers and consulting programs to our certifications program and Trailhead, we're dedicated to helping you get the most out of your Salesforce investments.

CRM helps grow your business.

See how a CRM system improves customer relationships.

Grow Faster with CRM Trailhead

Ready to learn the ins and outs of CRM with Salesforce? We built our own learning journey to help you use the #1 intelligent CRM for growing businesses. It’s called Trailhead, and it’s a step-by-step, fun way to learn Salesforce.

Grow your sales, service, and marketing with solutions specifically for small businesses.

Salesforce provides the leading tools that help small businesses find customers, win their business, and keep them happy for life. We make it easy to connect your systems so you can build closer relationships with customers and grow your business faster than ever.

See how a CRM system can help you find, win, and keep customers happy.

Because we deliver cloud-based solutions, Salesforce requires none of the upfront cost of our on-premises competitors. There’s no need for expensive hardware installation or IT support, so an entire company can get up and running on Salesforce fast. Maintenance happens automatically, and if an issue arises, a support technician investigates the problem in a matter of minutes, not days. This means less downtime, cheaper maintenance, and more time spent growing the business.

Use a platform that grows with you.

Small and midsize businesses need to be sure their technology will scale with growth. With Salesforce, it's easy to add users and functionality in just a few clicks. Wouldn't you rather grow your business on a single, secure, and scalable platform that's easy to customize and upgrade without anything breaking?

Salesforce is the complete CRM solution we call Salesforce Customer 360. By connecting every part of your business in Salesforce, you’ll get the single, unified customer view you need to deliver success to every customer, at every stage of your company's growth.

Get cutting-edge technology and innovation with Salesforce, guaranteed.

Salesforce is dedicated not only to leading the CRM industry, but to defining the future of business across all industries. Product upgrades, new features, and groundbreaking technology (like artificial intelligence) are rolled out to all users automatically and effortlessly, three times each year for free. Salesforce’s innovative and secure cloud technology enables us to keep improving so your business can move faster than ever.

* Average Percentage Improvements Reported by Salesforce Customers
Source: Salesforce Relationship Survey conducted 2014–2016 among 10,500+ customers randomly selected. Response sizes per question vary.

Why Salesforce is the #1 CRM for growing businesses (2024)

FAQs

Why Salesforce is the #1 CRM for growing businesses? ›

Salesforce CRM gives businesses access to actionable insights and quality leads, enabling them to gain more significant insights into crucial data. You can automate many time-consuming tasks, such as invoice generation, invoicing, and follow-up - freeing up resources to expand your business further.

What makes Salesforce the #1 CRM? ›

Salesforce, the no. 1 CRM software, has many unique qualities. But the most important thing that differentiates it from other CRM software is that it is cloud-based. Cloud-based CRM software has many advantages over outdated on-premise CRM platforms.

Why is Salesforce so popular for business? ›

It includes a number of tools that will make your work easier and save time and money, so you're able to focus on other business areas. The reporting tools are customizable, enable contract management and offer real time reports and analytical data. Salesforce also offers flexibility due to its customization services.

Why is Salesforce a better CRM? ›

It provides better management, support, and marketing.

Salesforce provides a number of features that are tailored to the needs of sales and marketing professionals. Salesforce provides statistics, configurable dashboards, customer interaction tools, prospect and lead tracking, multitasking, and other features.

Why is Salesforce growing so fast? ›

Selling an easy-to-use product with a viral distribution model to an amenable market helped Salesforce achieve high capital efficiency. This allowed the company to keep investing back into their growth engine. These sales and marketing practices also fueled unusually high revenue growth.

Why is Salesforce the leader in CRM? ›

As a CRM stores the 360-degree data of the customers, security is one vital aspect that makes CRM software credible. Salesforce provides unbeatable security features in data storing and accessing.

What is one advantage of Salesforce CRM? ›

The advantages of CRM software are crystal clear: It keeps all historical data in one place, making it easier to manage customer relationships. And thankfully, the advantages of CRM have multiplied to bring multiple departments together and empower more connected teams with the same data.

What makes Salesforce so unique? ›

Salesforce can scale up and down to satisfy the growing business needs. The user-friendly interface of Salesforce makes it an even more preferred choice over its competitors. Furthermore, Salesforce offers customization to make the user interface suit specific customer needs and preferences.

What is so great about Salesforce? ›

The sheer number of third-party integrations, add-ons, and robust features bundled with Salesforce shows that it's one of the most unsurpassed solutions on the market. In addition, Salesforce is an incredibly easy-to-use platform thanks to a powerful, fast, and easy-to-configure user interface.

Why do companies love Salesforce? ›

Salesforce is a cloud-based CRM system that hosts applications buyers can access online. This platform helps companies better connect with current and potential customers. If your goals include attracting more customers, improving interactions with them, getting to know buyers' needs, Salesforce is the right choice.

Which CRM is best and why? ›

The Best CRM Software of 2024
  • Zoho CRM: Best for features and value.
  • Salesforce CRM: Best for reporting and analytics.
  • monday.com: Best for project management and sales.
  • Apptivo: Best for a suite of business apps.
  • Agile CRM: Best feature-rich free option.
  • HubSpot: Best CRM for sales, marketing and service.
May 14, 2024

Why do customers choose Salesforce? ›

“We chose Salesforce because it was very flexible and easy to customise. That was very important to us — to ensure that this became our CRM, and had our language and processes.”

Why is Salesforce better than its competitors? ›

However, Salesforce's strength lies in its versatility and the breadth of its ecosystem. Salesforce's extensive app marketplace and its ability to integrate with a wide array of systems and services give it an edge over SAP CRM, especially for businesses seeking a CRM that can adapt to a diverse set of needs.

Why Salesforce is more popular? ›

In conclusion, Salesforce's popularity can be attributed to its comprehensive CRM solutions, user-friendly interface, cloud-based platform, scalability, and the robust ecosystem it has cultivated.

Why companies are switching to Salesforce? ›

The migration to Salesforce offers businesses numerous advantages. It includes an improved user interface that is easy to use and comprehend. Additionally, advanced customization options allow companies to tailor their storefront to their needs.

What is a fun fact about Salesforce? ›

Billions Spent on Acquisitions

Salesforce products such as Marketing Cloud, Pardot, Commerce Cloud, MuleSoft, and Tableau have all been acquired. Salesforce have built a portfolio of +60 companies – this totals over $60B in spending! Most of these companies have now been integrated into Salesforce's platform.

What differentiates Salesforce from other CRM? ›

Salesforce is customizable

Thus, when a business' needs change, they can customize this system as per their changed wants too. This feature ensures that the business is able to create processes and workflows best suited for their working.

Who is the no. 1 CRM provider? ›

Salesforce Ranked #1 CRM Provider for 11th Consecutive Year - Salesforce.

Is Salesforce #1 in global CRM market share? ›

Its market share is larger than Microsoft, Oracle, SAP, and Adobe combined. Salesforce is the number one CRM provider in the world, according to a recent study conducted by the International Data Corporation (IDC).

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